Kuyambira Novembala 27-30, Chikondwerero cha 31st China International Advertising chinachitika ku Xiamen, Fujian. Pazochitika zamasiku anayi, anthu ambiri odziwika bwino a m'nyumba ndi m'mayiko osiyanasiyana komanso otsatsa malonda adasonkhana kuti afufuze njira zatsopano zopangira malonda. Pachikondwererochi, "Mwambo Woyambitsa Mpikisano Woyambitsa Mpikisano Wapachaka wa Great Wall Award" womwe unkayembekezeredwa kwambiri unachitika mwachisangalalo. SSWW, yokhala ndi mphamvu zodziwika bwino komanso mbiri yabwino pamsika, idadziwika bwino pakati pamakampani ambiri odziwika bwino ndipo idapambana mphotho ziwiri: "Great Wall Award Annual Nominated Brand" ndi "2024 Contributor." Uku sikungotsimikizira kulimba kwa mtundu wa SSWW komanso chilimbikitso komanso chilimbikitso pakukula kwake mtsogolo. SSWW ipitiliza kuyang'ana pazambiri zamalumikizidwe amtundu, kutsatira mosalekeza kuchita bwino komanso ukadaulo, ndikuthandizira kutukuka ndi chitukuko chamitundu yaku China yakunyumba.
Brand Communication Innovation Strategy
Pa Brand Innovation Forum pa 28th, Mtsogoleri Wamtundu wa SSWW, Lin Xzhou, adagawana nzeru za njira zatsopano zolumikizirana ndi mtundu muzaka za digito. Ananenanso kuti m'zaka za digito, kuyankhulana kwamtundu kumafunika kumvetsera kwambiri kuyanjana ndi kugwirizana ndi ogula, pogwiritsa ntchito deta yaikulu kuti iwonetsere molondola omvera apakhomo ndi akunja. Anagogomezera kuti SSWW yakhala ikutsatira njira yogwiritsira ntchito, kupitirizabe kupanga njira zoyankhulirana zamtundu kuti ziwonekere pampikisano woopsa wa msika ndikukwaniritsa kuwonjezeka kwa mtengo wamtundu.
Kuwunikanso njira yolumikizirana ndi mtundu wa SSWW, pamlingo wapamwamba, yasankha mayendedwe akulu ngati dalaivala wamkulu, kuwonetsa zithunzi zamtundu kudzera panjanji yothamanga kwambiri, ma eyapoti, ndi kutsatsa kwakunja, ndikuyika ndalama mosalekeza m'malo opitilira 80 othamanga kwambiri padziko lonse lapansi kwa zaka 7; idagwirizana ndi CCTV kupanga pulogalamu ya "Kukonzanso Kwachinsinsi" ndipo yakhala ikuwulutsa pawailesi yadziko lonse kwa zaka 15 zotsatizana; idagwirizana ndi ma IP angapo odziwika bwino amakampani monga "Ingenuity Brand," "China Brand Strategy Cooperation Partner," ndi "Kunyumba Ndiko Kumene Foshan Amapangidwa" kuti apititse patsogolo chithunzi chamtundu. Pankhani ya njira zapadziko lonse lapansi ndi masanjidwe ake, SSWW imavomereza zomwe zikuchitika padziko lonse lapansi, ndikuwonjezera mphamvu zake zapadziko lonse lapansi pokulitsa misika yakunja, kuchita nawo ziwonetsero zapadziko lonse lapansi, komanso kulimbikitsa mgwirizano wapadziko lonse lapansi. Zogulitsa za SSWW zimatumizidwa ku 70% ya mayiko otukuka padziko lonse lapansi ndi zigawo, kukhala malo osambira omwe amakonda kwambiri m'nyumba zambiri zapagulu, malo ochitira zojambulajambula, komanso malo oyendera alendo.
Pamwambo wa #Cheer for Chinese Brands# ndi chikondwerero cha 31st China International Advertising Certification Certification Certification Certification Certification, SSWW inagwirizana ndi makampani ena odziwika bwino pa siteji kuti achitire umboni mwambowu. Gawoli sikuti likungozindikiritsa omwe adalandira mphotho komanso chilimbikitso chophatikizana komanso chilimbikitso kwa mitundu yonse yaku China. Monga membala, SSWW imadzimva kuti ndi yolemekezeka komanso yonyada, ndipo yatsimikiza mtima kupitiliza kukulitsa mphamvu zamtundu komanso kutsatsa malonda kunja.
China Brands, Umboni Pamodzi
Pamwambo Woyambitsa Ntchito Yosonkhanitsa Zakale za Advertiser, akatswiri ambiri amakampani, otsatsa odziwika bwino, ndi oyimilira opanga ma TV adasonkhana kuti aone chiyambi cha chochitika chachikuluchi, kugawana nzeru zawo zapadera ndi zochitika zamtengo wapatali mu malonda otsatsa malonda, kukambirana za zatsopano zotsatsa malonda ndi njira zamalonda mu nthawi yatsopano. Pamalo a msonkhano, "2024 Annual Contributor" ya otsatsa adapatsidwanso.
Ulemu wa Brand, Kutsimikizika Kwamphamvu
Pa Novembara 29, pa "Great Wall Award Annual Brand Collection Contest Ceremony," SSWW idalemekezedwa ngati Mphotho Yapachaka Yosankhidwa Ya Great Wall Award. Ulemu uwu sikungotsimikizira kulimba kwa mtundu wa SSWW komanso chilimbikitso komanso chilimbikitso pakukula kwake kwamtsogolo. SSWW itenga mwayiwu kuti ipitilize kuyang'ana pazambiri zamalumikizidwe amtundu, kutsatira mosalekeza kuchita bwino komanso zatsopano, ndikuthandizira kutukuka ndi chitukuko chamitundu yaku China yakunyumba.
Akuti Mphotho ya Great Wall Award, monga chochitika chovomerezeka pamakampani otsatsa ku China, yakula ndikusonkhanitsa zaka zopitilira makumi anayi ndipo imasangalala ndi mbiri ya "Kuyang'ana Khoma Lalikulu pa Msonkhano Wotsatsa" mumakampani. "Brand Development System Evaluation Model" yomwe imagwiritsidwa ntchito mumpikisanowu wa Great Wall Award Annual Brand Collection Contest umakhudza mipikisano monga luso laukadaulo, mzimu wanzeru, mpikisano wamsika, ndi kukhazikika, komanso kukhudza miyeso monga zikhulupiriro zazikulu, kukhudzidwa kwa chikhalidwe cha anthu, udindo wa anthu, komanso kudalirana kwa mayiko. Kuthekera kwa SSWW kuyimilira pachisankhochi kukuwonetsa kuzindikira kwakukulu kwa mtundu wa SSWW ndi oweruza ndi magulu onse a anthu.
SSWW yakhala ikutsatira njira yongogwiritsa ntchito, kupititsa patsogolo njira zoyankhulirana zamtundu, kuyesetsa kuti awonekere pampikisano wowopsa wamsika, ndikukwaniritsa chiwonjezeko chamtengo wapatali. Pankhani ya m'badwo wa digito, SSWW imagwiritsa ntchito deta yaikulu kuti iwonetsere omvera molondola, kumvetsera kwambiri kuyanjana ndi kugwirizana ndi ogula. Ndi zopangira za bafa zapamwamba komanso zapamwamba kwambiri, mapangidwe apamwamba padziko lonse lapansi, komanso mbiri yazaka zakunja, SSWW yapambana kutamandidwa kofala komanso kuzindikirika kwambiri.
Kuyang'ana kutsogolo, SSWW idzapitirizabe kutsata njira yachitukuko yolumikizirana ndi mtundu, kupitiliza kupanga njira zoyankhulirana, ndikuwongolera zolumikizirana. SSWW idzayang'ana kwambiri kuyanjana ndi kulumikizana ndi ogula, kumvetsetsa mozama zosowa za ogula, ndikupanga zinthu ndi ntchito zomwe zimakwaniritsa zomwe ogula amayembekezera. Nthawi yomweyo, SSWW ilimbitsanso mgwirizano ndikusinthana ndi makampani kuti alimbikitse kukwera ndi chitukuko cha zida zapanyumba zaku China.
SSWW, yokhala ndi ulemu wamtundu, njira zapadziko lonse lapansi, luso laukadaulo, kulumikizana ndi mtundu, mtundu wazinthu, chithandizo chautumiki, komanso ubwino wotukula msika, imapereka maziko olimba komanso chidaliro kwa makasitomala akunja. Tikuyembekezera kugwira ntchito nanu kuti mupange tsogolo labwino.
Nthawi yotumiza: Dec-04-2024