Msonkhano wa SSWW Bathroom 2026 Brand Marketing Summit, womwe unali ndi mutu wakuti “Kuyamba Ulendo Watsopano, Kupambana ndi Kupita Pamodzi Pamodzi,” unatha bwino ku Foshan pa Januware 15. Wapampando wa SSWW Huo Chengji, pamodzi ndi gulu la atsogoleri a kampaniyo, adasonkhana ndi ogulitsa ochokera m'dziko lonselo kuti akonze njira zatsopano zopititsira patsogolo ndikutsegula limodzi mutu watsopano wa chipambano cha onse awiri.
Pa nthawi yotsegulira, Wapampando Huo Chengji adagogomezera kufunika kwa njira zosiyanasiyana m'malo osiyanasiyana amsika. Adanenanso kuti nthawi yakukula kwa msika imafuna masomphenya ndi kukula, pomwe magawo okhazikika amafunika kulimba mtima ndi kupirira. Munthawi ya kuchepa, kusinthasintha komanso mpikisano wochitapo kanthu ndizofunikira kwambiri. Mu 2026, adagogomezera kuti kuyendetsa bwino kayendetsedwe ka makampani kumadalira "kuchitapo kanthu mwachangu" - kuchitapo kanthu mwachangu, molondola, molimba mtima, komanso mosalekeza kuti akwaniritse zovuta zamsika mwachindunji.
Msonkhanowu unagogomezera cholinga cha SSWW pakupanga zinthu zatsopano komanso kulimbikitsa anthu. Wachiwiri kwa Purezidenti Huo Zhaohong adavumbulutsa mndandanda watsopano wazinthu zatsopano, zomwe zikufotokoza momwe SSWW ikukonzera zinthu zake kuti ziwonjezere phindu. Mwa kukulitsa magulu azinthu ndikukweza magwiridwe antchito, kampaniyo imalimbitsa mpikisano wake ndikupanga njira yolumikizirana iwiri yophatikiza "Zogulitsa + Utumiki." Njirayi ikufuna kupereka mayankho apamwamba kwambiri panjira zogulitsira ndikulimbitsa zabwino m'misika yomwe ilipo.
Bambo Li, Woyang'anira Wamkulu wa SSWW Whole-Home Customization Division, adanenanso kuti njira zopangidwira SSWW zakhala zikugwiritsidwa ntchito bwino kunja kwa dziko. Mwa kukwaniritsa zosowa zosiyanasiyana za ogwiritsa ntchito kudzera mu phukusi lophatikizana la "Space Design + Product Curation + Service Implementation", SSWW imapereka chithandizo chosavuta chopanda malire.
Ntchito zotsatsa malonda zinalinso cholinga chachikulu. Bambo Lin, Mtsogoleri wa Brand, adafotokoza mapulani a 2026 okweza chithunzi cha brand, kukonza malo ogulitsira, kukulitsa mphamvu za brand, ndikupanga IP yapadera yokhudza "Hydro-Tech Innovation." Ntchitozi zapangidwa kuti zilimbikitse ogulitsa kuti awonjezere luso lawo logulitsa komanso kukweza nthawi zonse malo amsika wa brand.
Pankhani yogulitsa, a Liu, General Manager wa Retail Division, adalengeza njira yolunjika pakukweza khalidwe ndi kukula kwa kuchuluka kwa malonda. Izi zikuphatikizapo kuwonjezera kupanga bwino kwa masitolo, kupanga zatsopano zotsatsa malonda, ndikugwiritsa ntchito njira zapaintaneti kuti makasitomala azigwira ntchito limodzi. M'dziko muno, SSWW idzagwiritsa ntchito mitundu yatsopano yogulitsa, kuchuluka kwa anthu omwe amagulitsa zinthu pogwiritsa ntchito TikTok, ndi mgwirizano wa opanga zinthu kuti afikire makasitomala ndikukweza kukula kwa malonda.
Ponena za njira zama projekiti ndi zamalonda, a Kong, Engineering Channel Manager, adakambirana za kukweza zinthu kuti zigwirizane bwino ndi zosowa za msika ndikukonzanso njira zama projekiti zomwe zimagwirizana ndi njira. Adafotokoza momwe SSWW ikugwirira ntchito pofufuza mwayi wogwirizana kuti apititse patsogolo ntchito zama projekiti ndikukulitsa mabizinesi. Momwemonso, a Niu, Home Decoration Channel Manager, adagogomezera kuzama kwa kutenga nawo mbali pamsika wama projekiti pokonza machitidwe a ntchito kuti awonjezere kukhutitsidwa kwa makasitomala ndi magwiridwe antchito. Kuyang'ana kwambiri ma projekiti odziwika bwino komanso apamwamba kudzakhala kofunika kwambiri pakukulitsa gawo la msika ndikukwaniritsa kupambana kwa onse awiri.
Msonkhanowu unawonetsanso mfundo zothandiza kuchokera kwa ogulitsa odziwika bwino. Wogulitsa kuchokera ku Shijiazhuang, Hebei, adapereka nkhani ya “Precision Business Management,” pomwe mnzake wochokera ku Hefei, Anhui, adafufuza za “Channel Upgrade and Value Reconstruction: Pathways for SSWW Dealers to Break Through.” Wina wochokera ku Puning, Guangdong, adasanthula “Njira Zopangira Maoda Amtengo Wapatali mu SSWW Whole-Bathroom Customization.” Zomwe adakumana nazo zenizeni zidapatsa omwe adapezekapo zitsanzo zomwe zingafanane ndi zomwe adakumana nazo kuti apambane.
Mwambo wopatsa mphoto wolimbikitsa unalemekeza ochita bwino kwambiri mu 2025. SSWW inapereka zikomo kwambiri kwa ogulitsa odzipereka omwe khama lawo lathandiza kwambiri pakukula kwa kampaniyi. Chikho chilichonse sichinangolemekeza khama lawo komanso luso lawo lochita bwino komanso chinathandiza kuti onse pamodzi akwaniritse maudindo atsopano.
Chochitikachi chinatha ndi chakudya chamadzulo chapadera, pomwe Wapampando ndi gulu la akuluakulu adapereka lingaliro la toast, akupereka mafuno abwino kwa ogulitsa onse ndi alendo. Ziwonetsero zamoyo, masewera olumikizana, ndi phwando la mphotho zinalimbikitsa madzulowo, kuwonetsa mphamvu ya kampaniyi komanso mzimu wolimba wa anthu ammudzi.
Poganizira za chaka cha 2026, SSWW Bathroom, motsogozedwa ndi mzimu wa "Kuyamba Ulendo Watsopano, Kupambana ndi Kupita Pamodzi Pamodzi," ipitiliza kupanga zatsopano mu malonda ndi ntchito, kukulitsa mgwirizano wa njira, ndikulimbitsa mphamvu ya kampani. Pogwirizana cholinga, gulu lonse la SSWW ladzipereka kupatsa ogula njira zabwino kwambiri zogulira bafa ndikuyendetsa kampaniyi kuti ikwaniritse bwino.
Nthawi yotumizira: Januwale-23-2026
