Pa 17 Okutobala – “Mphotho Zachinayi Zogulira Zinthu Zapakhomo za 2025,” zomwe zimakonzedwa ndi Zhongju Culture ndipo zimakonzedwa ndi atolankhani otsogola kuphatikiza Sina Home Furnishing, Zhongju Vision, Caiyan Media, JIAYE Media, ndi Zhongju Design, zidalengezedwa mwalamulo. Mphotho za chaka chino, motsogozedwa ndi mfundo ya “Kulimbikitsa Chitukuko Chapamwamba mu Makampani Ogulitsa Zinthu Zapakhomo ndi Kupititsa Patsogolo Ntchito Yomanga Mitundu Yabwino,” zinayang'ana kwambiri mbali zisanu ndi chimodzi zazikulu: “Kupereka Kotsimikizika,” “Zachilengedwe & Zathanzi,” “Utsogoleri Wogulitsa,” “Chitetezo & Kulimba,” “Kuyesa Kwabwino,” ndi “Utsogoleri Wopanga.” Mbali zimenezi zimaphimba zofunikira zazikulu za ogula zovala zapakhomo amakono. Njira yosankhayi inasunga malingaliro otseguka, abwino, komanso olunjika, kuzindikira mitundu yapamwamba yodzipereka ku chitukuko cha nthawi yayitali komanso chapamwamba cha gawo la mipando yapakhomo.
Mu chisankho ichi, SSWW idadziwika kwambiri pakati pa mazana ambiri a makampani opanga mipando yapakhomo, ndipo idadziwika kwambiri ndi ogula komanso makampani chifukwa cha khalidwe lake labwino kwambiri la malonda komanso mbiri yabwino kwambiri ya ogula. Chifukwa chake, SSWW idapatsidwa ulemu ndi dzina la "2025 Home Furnishing Consumer Trusted Environmental & Healthy Brand."
Zanenedwa kuti SSWW, yomwe idakhazikitsidwa mu 1994, yakhala ikugwira ntchito mozama mumakampaniwa kwa zaka 31 ndipo ndi kampani yotsogola kwambiri mumakampani azimbudzi ku China. SSWW, yomwe imayang'ana kwambiri pa kafukufuku ndi chitukuko, kupanga, kugulitsa, ndi ntchito za zinthu zonse za m'bafa, nthawi zonse imagwiritsa ntchito ukadaulo ndi zatsopano. Zinthu zake zakula kuyambira pazinthu zosiyanasiyana monga zimbudzi zanzeru, zida ndi shawa, mayunitsi osambira, mabafa, ndi malo osambira mpaka kusintha kwathunthu kwa bafa. Kuyambira pamagulu amodzi kupita ku mayankho athunthu a bafa, komanso kuyambira pakupanga kwachikhalidwe mpaka kupanga mwanzeru, chitukuko chilichonse cha SSWW chakhazikitsa njira zosinthira mafakitale, ndikupanga nthawi zonse zosangalatsa za bafa zathanzi komanso zabwino kwa mabanja padziko lonse lapansi.
Ku China, SSWW yakhazikitsa netiweki yogulitsa ndi kupereka chithandizo chaukadaulo yokhala ndi malo ogulitsira oposa 1,800. Ponena za katundu wanzeru, SSWW ili ndi ma patent odabwitsa a dziko lonse 788. Mtunduwu wapambananso chidaliro cha ogwiritsa ntchito padziko lonse lapansi, kutumiza zinthu zake kumayiko ndi madera 107. Zogulitsa za SSWW zikuwonetsedwa m'mapulojekiti ambiri otchuka padziko lonse lapansi. Kampaniyo yamanga malo opangira zinthu zanzeru okwana ma mu 500 (pafupifupi maekala 82), okhala ndi mizere yopangira utsi wa ngalande yoyendetsedwa ndi makampani komanso mizere yopangira yoyendetsedwa ndi digito, zomwe zimapangitsa kuti ntchito yopanga zinthu ikhale yogwira mtima komanso yabwino.
Poganizira zamtsogolo, SSWW yakhazikitsa zolinga zazikulu za "Globalized Product Research&D, Globalized Marketing Strategy, ndi Globalized Brand Communication." Cholinga chake ndi kutsogolera mosalekeza kusintha ndi kukweza makampani aku China a ziwiya zaukhondo, kuyesetsa kukhazikitsa SSWW ngati kampani yapadziko lonse lapansi yopereka mayankho apamwamba kwambiri a bafa.
Pakadali pano, makampani opanga mipando yapakhomo ku China ali pa nthawi yofunika kwambiri yosinthira ndi kukweza zinthu. Kumbali imodzi, ogula akusintha chidwi chawo kuchoka pa mtengo wa zinthu ndi ntchito zawo kupita ku kuyamikira kwambiri ubwino, thanzi, kusamala chilengedwe, komanso luso lawo lopereka chithandizo. "Kulankhulana ndi anthu pakamwa" kwakhala chinthu chofunikira kwambiri pakupanga zisankho zogulira zinthu. Kumbali ina, ndi "Pulani ya Zaka Zisanu ya 14" yomwe ikufotokoza momveka bwino zofunikira pakukula kwa makampani opanga nyumba, mfundo za dziko lonse monga "Kupanga Nyumba Zobiriwira," "Kukhazikitsa Nyumba Zanzeru," ndi "Kusintha Zinthu Zogwirizana ndi Zaka za Zinthu Zapakhomo" zikuyambitsidwa nthawi zonse. Ndondomekozi zimafuna kuti "kukweza luso la ogula" ndi "kulimbitsa khalidwe la ntchito zamakampani," kutsogolera makampaniwa kuti apite patsogolo pa njira yokhazikika, yowonekera bwino, komanso yokhazikika.
Mosakayikira, kaya chifukwa cha kufunikira kwa msika kapena chitsogozo cha mfundo za dziko, "mawu olankhulidwa" akukhala ulalo wofunikira wolumikiza njira za mfundo, machitidwe amakampani, ndi ziyembekezo za ogula. Mphotho za Mawu Olankhulidwa chaka chino si njira yosankha yokha; cholinga chake ndi kumanga njira yowunikira makampani kutengera ndemanga zenizeni za ogwiritsa ntchito. Mwa kuphatikiza malingaliro enieni a ogula, mphothozi zimalimbikitsa makampani kusintha kuchoka pa njira "yoganizira malonda" kupita ku njira "yoganizira mbiri", potero kupeza kusintha kwenikweni kwa khalidwe.
Akuyembekezeka kuti SSWW ipitiliza kukwaniritsa zolinga zake zoyambirira, kutsatira mfundo za malonda, kuyamikira mtengo wake kwa nthawi yayitali, komanso kupereka mphoto kwa msika nthawi zonse ndi zinthu zabwino kwambiri, zomwe zikugwirizana ndi chidaliro chomwe ogula amaika mu kampaniyi.
Nthawi yotumizira: Okutobala-20-2025
